I work for a tiny company. Most of the revenue is from paid API access. I don't think I'm authorized to share any of the specifics, so will keep it generic. The API is a world-class machine learning model for a specific scenario. There's a public price list, and various customers manage to negotiate various discounts. Our biggest challenge is that Google Lens (while much worse than us for our specific domain) is beco…
I think this generally means you chose too small a market for your API. If the API is 1:1 an app, then sure build the app. But if the API supports a dozen apps which make some money but your API flounders, then I think you never had a chance. The market wasn’t really ever there.