What A Hacker Learns After A Year In Marketing
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What A Hacker Learns After A Year In Marketing
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Re: What A Hacker Learns After A Year In Marketing
#2That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential.
My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
Re: What A Hacker Learns After A Year In Marketing
#3That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential. My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
I think it's a culture thing. There are good marketers and there are terrible marketers.
In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent.
Re: What A Hacker Learns After A Year In Marketing
#4That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential. My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
I think it's a culture thing. There are good marketers and there are terrible marketers. In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent.
Yeah, it's tough for marketers in a different sense. Good marketing it pervasive, but no in your face and blatant. When a marketer is doing a good job, that "work" is not readily apparent because it could have been as simple as having the right conversation at the right time.
My daily struggle is to quantify my accomplishments, it really is too easy to dismiss the "marketing guy".
Re: What A Hacker Learns After A Year In Marketing
#5That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential. My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
I think it goes back to what Rob highlights in the post.. the bad marketing is what sticks out. When we think of marketing, we think of booth babes, commercials with bad actors saying awkward things, and airheads who don't understand their business or product.
The best "sales" guy I ever met was a guy who just stopped and listened. He would ask a few questions, work to understand the underlying problems, and if he couldn't help directly, he'd put you in touch with someone who could.. and then buy a beer the next time he saw you.
I believe marketing should be the same way.
(Disclosure: I report to the OP at Twilio.)
Re: What A Hacker Learns After A Year In Marketing
#6That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential. My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
I think it goes back to what Rob highlights in the post.. the bad marketing is what sticks out. When we think of marketing, we think of booth babes, commercials with bad actors saying awkward things, and airheads who don't understand their business or product. The best "sales" guy I ever met was a guy who just stopped and listened. He would ask a few questions, work to understand the underlying problems, and if he co…
You're entirely right, the good sales person and the good marketer spark the conversation and keep it going. They shouldn't be the dominant voice. See my reply below as it pertains to this.
Sidenote: I love Twilio as a company and have ever since you guys sponsored a Startup Weekend in Chicago about 3 years ago. I wish y'all were hiring.
Re: What A Hacker Learns After A Year In Marketing
#7Earlier quoted context omitted.
I think it goes back to what Rob highlights in the post.. the bad marketing is what sticks out. When we think of marketing, we think of booth babes, commercials with bad actors saying awkward things, and airheads who don't understand their business or product. The best "sales" guy I ever met was a guy who just stopped and listened. He would ask a few questions, work to understand the underlying problems, and if he co…
You're entirely right, the good sales person and the good marketer spark the conversation and keep it going. They shouldn't be the dominant voice. See my reply below as it pertains to this. Sidenote: I love Twilio as a company and have ever since you guys sponsored a Startup Weekend in Chicago about 3 years ago. I wish y'all were hiring.
They are hiring! http://www.jobscore.com/jobs/twilio/list
Re: What A Hacker Learns After A Year In Marketing
#8Earlier quoted context omitted.
You're entirely right, the good sales person and the good marketer spark the conversation and keep it going. They shouldn't be the dominant voice. See my reply below as it pertains to this. Sidenote: I love Twilio as a company and have ever since you guys sponsored a Startup Weekend in Chicago about 3 years ago. I wish y'all were hiring.
They are hiring! http://www.jobscore.com/jobs/twilio/list
You're right! I actually checked before submitting that comment, I should have said, "I wish you guys were hiring IN CHICAGO."
Re: What A Hacker Learns After A Year In Marketing
#9That was a great little read. Whenever I try to explain to my developer friends why my job is important, I'm usually shrugged off rudely. This guy gets it, experience is the only way to learn WHY marketing is so essential. My humble request to developers: Stop being dismissive of marketers, they are an essential part of the equation.
I think it's a culture thing. There are good marketers and there are terrible marketers. In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent.
"In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent."
Marketing can be every bit as confrontational, but it's usually more passive aggressive. You'll rarely get called out in a meeting, but you'll get outmaneuvered or back-channeled after the meeting is over.
The field is incredibly political. When I worked in marketing, I felt like I was a character in "Game of Thrones." The constant alliances, shifts, backstabbings, feints, etc., were exhausting. Obviously, a great deal of this depends on company culture. But as general disciplines, marketing and sales seem to attract political types.
Given the choice between the two styles of confrontation, I'd much rather have it out in the room, all agendas laid bare on the table, than have to play GoT every day. But that's just a personal preference.
Re: What A Hacker Learns After A Year In Marketing
#10Earlier quoted context omitted.
I think it's a culture thing. There are good marketers and there are terrible marketers. In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent.
"In programming, there is a culture of calling people out for their bullshit. In most other business cultures, it's a bit less belligerent." Marketing can be every bit as confrontational, but it's usually more passive aggressive. You'll rarely get called out in a meeting, but you'll get outmaneuvered or back-channeled after the meeting is over. The field is incredibly political. When I worked in marketing, I felt lik…
ENTIRELY dependent on company culture and this goes back to the lack of performance measurement for marketers. Everyone involved in the process is looking over their shoulders.
If a company values marketing and gives their marketers "free reign" as it were, all is right in the world. When marketers are micromanaged, that Game of Thrones comparison is spot on.
The passive aggressiveness in the industry is suffocating.