How Eduardo Saverin Sold Facebook Ads in 2004
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Re: How Eduardo Saverin Sold Facebook Ads in 2004
#2It's nice to see that a Goliath like facebook also started out a david.
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#3It's interesting to see how they saw Facebook in 2004. For them it was a college directory and their biggest milestone was reaching all the schools in US.
Their pitch deck looks mature. It covers all the major points; product, audience profiling, targeting, growth, future plans etc.
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#4That looks like a standard advertising pitch deck that you'd expect to see from any large publisher in the last year or so. Quite impressive for a college student in 2004.
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#5"... explaining that marketer’s could target by sexual orientation or even by dorm." Targeting by your dorm would seem a bit creepy.
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#6"... explaining that marketer’s could target by sexual orientation or even by dorm." Targeting by your dorm would seem a bit creepy.
Marketing yourself toward some girls dorm across the campus seems great :)
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#7He didn't manage to get a single advertiser right?
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#8quite impressive deck.
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#9"... explaining that marketer’s could target by sexual orientation or even by dorm." Targeting by your dorm would seem a bit creepy.
Facebook used to be able to tell you what dorm you're in. "It would say "Online in East Quad" on my profile if I happened to be logged in at my dorm. I thought it was a neat feature, but it's understandable that some people wouldn't like it.
Edit: you're vs. your
Re: How Eduardo Saverin Sold Facebook Ads in 2004
#10He didn't manage to get a single advertiser right?
I don't think that's plausible, he would have to had at least a few small ones. And if I recall my memory of reading Facebook Effect and Accidental Billionaires, both books say that he was able to get something, though nothing big.
But more importantly, does that matter? There are tons of great projects here on HN that are never able to get any customers. Does that make their work any less impressive? Let's judge the work for the work itself, not whether or not it achieved something. Obviously, it's a dog-eat-dog world, but you wouldn't look at a founder with a string of failures and automatically come to the conclusion that the person doesn't know how to do a startup. Luck, economic environment, and a host of other issues come into play. Judge the work for its own merit.