Earlier quoted context omitted.
This is a bit of a risk for Ive, as until now he is credited with Apple's lauded design. If he does not produce an immediate success it'll be brand damaging and wobble on his reputation. I also suspect it might go that way: post-Ive designs have been credited as being better, particularly around apple's laptops that were perceived as too heavily favouring form over function. More realistically Apple's design is good…
>> he is credited with Apple's lauded design. If he does not produce an immediate success These are two very different things. You can design a wonderful product but if there isn't a need for it in the market or your business people fail to sell it it can be a failure. Judging design based on sales makes no sense.
He's a designer, the success will be whether or not he invents a good design, an innovation to how AI is consumed.
There are plenty of well designed products in his history that weren't big sellers.