A while back someone here on Hacker News made a pretty insightful comment that as great of a designer as Jony Ive is, a large part of his success is owed to the fact that he had an "editor" in the form of Steve Jobs. Once Jobs passed, he no longer really had an editor. It remains to be seen whether Sam Altman / OpenAI in general will be a good editor
This is a bit of a risk for Ive, as until now he is credited with Apple's lauded design. If he does not produce an immediate success it'll be brand damaging and wobble on his reputation. I also suspect it might go that way: post-Ive designs have been credited as being better, particularly around apple's laptops that were perceived as too heavily favouring form over function. More realistically Apple's design is good…
These are two very different things. You can design a wonderful product but if there isn't a need for it in the market or your business people fail to sell it it can be a failure. Judging design based on sales makes no sense.