First Windsurf and now this. OpenAI is spending billions like there's nothing else to use this money for while being seemingly cash strapped for model training since they already signaled more investment rounds would be needed to remain competitive. They're trying to become too big to fail before they have a moat which won't work well.
They've already claimed that there will be no "GPT-5" LLM, and that instead what they want to call "GPT-5" is a fusion of their various models like 4o, dalle, their video model, etc. That in and of itself is a move that makes it quite clear to me they've hit a wall on the intelligence side. Add these purchases, and it seems like they are extremely desperate.
Brands have value. If someone has logged into ChatGPT for two years daily, they have built a habit. That habit certainly can be disrupted, but there's a level of inertia and barrier -- something else has to be 10x better and not just 2x better.
When DeepSeek came out, I tried it out but didn't fundamentally switch my habit. OpenAI + Claude + Gemini instead caught up.