> In the interview, Altman said Jobs would be “damn proud” of Ive’s latest move. What an extremely weird (and egotistical) thing to say if you're in Altman's position
Narcissistic ego stroking. He literally is invoking and thinking out loud for a dead man, who was not that intimate with him, just to validate his own ventures and acquihires. Very weird. It wouldn't be that weird if Ive had said so himself.
It would still be marketing, though.