Earlier quoted context omitted.
> We have very few items for the rich to buy Goods, yes. Services, fuck no. Look at the Four Seasons and Amangani yacht and jet programmes for a <$10mm example of the sorts of experiences wealth opens up.
These are mostly positional items. The four seasons isn't materially better than the hilton next door. The rooms are basically the same, the fixtures at the four seasons are fancier, the bedding is prettier, some random furniture may be sourced from a different supplier. The four seasons will be in a location which has somewhat better views. The four seasons has prettier and more attentive staff, and there are less "…
I think it would be more fair to say that the Four Seasons isn't materially better than the _Conrad_ next door. I've stayed in some amazing Hilton-branded properties, but also some terrible ones. I guess I am expecting the hotel brand to denote the _minimum_ level of comfort, and there are some Hiltons that truly drag along the bottom, where I'd be very surprised to find myself at a shitty Four Seasons (or Conrad, which is the HHG's next step up from a Hilton).