Earlier quoted context omitted.
> people's preferred method You have some evidence of this?
To be fair, I think this is just definitional? If you would normally do one behavior, but an increased cost to it causes you to do something else; I think it is fair to say the first would be your preference? Now, if it was claimed as a superior method, that would be different. I could easily see it being people's preference as much from habit and availability as from any active preference. Certainly few people want…
To use an extreme example: Does the homeless alcoholic divorcé really prefer to be homeless and divorced?
For a more abstract example, consider games like the Prisoner's dilemma, where "both defect" is worse for both players than "both cooperate" but choosing to defect always improves the result for a player. Surely both players would prefer the "both cooperate" solution to the "both defect" but without some external force, they end up in a globally suboptimal result.