Earlier quoted context omitted.
I've found B2C much easier than B2B, and much more pleasant too. SEO is extremely easy: Write in very clear prose what you are selling and give potential clients as much information as possible. This is all you need for SEO, apart from purely technical stuff like load times. Turning your SEO efforts into real sales is also easy: State your price(s) very clearly on the website and then make it as easy as possible for…
> Get out of their fucking way when they have their wallet out. Cannot be emphasised enough. I have seen enough B2C funnel optimization work to be able to say that at every minor obstacle you create 90% of the people will fall off. You need to get people invested in your solution and make it super easy for them to throw money at you.
Ask HN: How are you acquiring your first hundred users?
341–350 of 374 posts
Re: Ask HN: How are you acquiring your first hundred users?
#342I run a small but fairly successful "embed chatGPT on your site" widget https://rispose.com I'm acquiring customers by: - Offer a 100% free unlimited solution (with branding) I get a lot of daily clicks from people coming from my customer's website - Offer a really good price. My competitors are about 5X more expensive. I'll eventually maybe raise my price, but for now I have a lot of people switching to my tool - Af…
Re: Ask HN: How are you acquiring your first hundred users?
#343Re: Ask HN: How are you acquiring your first hundred users?
#344Do founder stories ("I built this") or demos ("here's this SaaS you'll like"). They get less views than memes or tangential videos. But conversion is much higher and you'll get replies from people who liked it or tried it out. So you can send them a message to ask for feedback.
Re: Ask HN: How are you acquiring your first hundred users?
#3451. Start by defining an Ideal Customer Profile and be very specific (for examples, Facebook started with Harvard students in certain social circle). A good way to know how to be specific is by using a framework to define your ICP, like this you know if you are collecting the right information or not
2. Once you define your ICP, depending on the framework you are using will have mapped where they usually "hang out" online and offline -> At the beginning prioritse offline more than online. You are doing things that don't scale.
3. Having that information, you then design a way to get in front of them. If you are going the "online" route, then it can be Paid Ads, it can be social media DMs, etc... I only recommend the only route once you know you have the right messaging tested by talking with users that became paying customers.
As a final note: try to get as many users that fit the same ICP as possible at the beginning, you'll want to seem a big fish in a small pond.
Re: Ask HN: How are you acquiring your first hundred users?
#346Earlier quoted context omitted.
I would call Creative Cloud B2B... I imagine the bulk of their subscribers are using the tools for professional use. And even then you can choose to subscribe to a subset of tools (eg just photoshop) for a much cheaper cost.
B2B and SAAS are not mutually exclusive though, are they?
Re: Ask HN: How are you acquiring your first hundred users?
#347Grown way past 100 users with: • Make a great product. Everyone tells you "build it and they will come" is not working anymore, but it's working _for me_. • Outreach via your network. Talk to people with the intent of learning, not selling. • I'm personally on a freemium model. But that's in the developer-to-developer market, which is vastly different from your B2C EDIT: https://www.bugsink.com/ link to product, may…
Re: Ask HN: How are you acquiring your first hundred users?
#348I got 20k+ downloads for my app by posting on Reddit. It's an app/website blocker for iPhone & Mac, so I focused on relevant communities like r/digitalminimalism and r/dumbphones with genuine, non-spammy posts: https://www.atten.app I also tried "apps gone free" campaigns by posting on Reddit and using sites like AppRaven. These were very effective for visibility, the launch is currently the #5 all-time post on r/mac…
Re: Ask HN: How are you acquiring your first hundred users?
#349I'd imagine you'd get pretty good results on both ProductHunt and Reddit as well if you can get enough upvotes, though the latter is pretty difficult to promote your products on these days unless it's legitimately relevant to the community you post in.
Re: Ask HN: How are you acquiring your first hundred users?
#350For my newsletter[0], I just reached 231 subscribers in 5 months. Getting to this point has involved posting to as many channels as possible (without wearing out my welcome in any of them) My first 40 subscribers came from direct friends and my LinkedIn network. I got about 150 subscribers from a single popular post on Hacker News, posted here: https://news.ycombinator.com/item?id=43461618 The remainder have come fro…
It is frustrating though, because it makes it slightly harder to find communities of people who just want to have fun but it's better for people trying to grow a service.