HDR on displays is actually largely uncomfortable for me. They should reserve the brightest HDR whites for things like the sun itself and caustics, not white walls in indoor photos. As for tone mapping, I think the examples they show tend way too much towards flat low-local-contrast for my tastes.
Everything is flattened, contrast is eliminated, lights that should be "burned white" for a cinematic feel are brought back to "reasonable" brightness with HDR, really deep blacks are turned into flat greys, etc. The end result is the flat and washed out look of movies like Wicked. It's often correlated to CGI-heavy movies, but in reality it's starting to affect every movie.