I wish businesses would realize this actually hurts their sales. I’ve put off joining a gym for years because I don’t want the hassle of I want to cancel. Also I never do free trials assuming they’ll be hard to cancel.
It doesn’t though. They’ve done the math and the profit gained by adding friction to cancel outweighs the loss of business
I'm definitely in the newer-touch-something-if-it-seems-hard-to-cancel camp. How do you measure that I didn't sign up?