In the 2000s, a video of Nelson Mandela explaining "Ubuntu" was included in every iso[1]:
"A traveler through a country would stop at a village, and he didn't have to ask for food or for water. Once he stops, the people give him food, entertain him. That is one aspect of Ubuntu, but it will have various aspects.
Ubuntu does not mean that people should not enrich themselves. The question therefore is: Are you going to do so in order to enable the community around you to be able to improve? These are the important things in life, and if one can do that, we have done something very important which can be appreciated."
Since then, Canonical's customers have shifted with its mission; Ubuntu Desktop is mostly a promotional vehicle for paid services, and desktop changes on the whole over the past decade (post-systemd) weren't made to better represent the needs of our "travelers", but corporate customers or Canonical themselves.
Userland has always been a frontier space; as the author notes, you get out of it what you put in. But we can point to discrete events where shifts of priority and reductions of service have occurred for certain groups.
Is there a way to understand why they now have to ask for what they were once given in the spirit of ubuntu?
[1] https://www.youtube.com/watch?v=HED4h00xPPA