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Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

joshlehman.com

61–70 of 207 posts

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#61
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

Well said. "Starbucks Craftsmanship" ? Please. Not sure what artisans you have running Starbucks cafes in the US, but in Australia the barristers are largely low paid teenagers using un-cleaned machines and second rate beans. To top it off most of the drinks have dollop of cream or some other sugary ingredient to mask the awful quality of the coffee. I would gladly 'gamble' 99c with an iPhone developer over a Starbuc…

Nobody should be selling "craftsmanship" for a dollar until they have at least 50 employees.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#63
post #40

I'd like an App Store with a "if you delete it within X days you get an automatic refund" model. That would make buying apps risk free and refunding them hassle free, without the annoyance of having "Lite" vs "Full" versions.

Doesn't Google Play work like that? The rebate period might be a lot shorter though, perhaps even minutes. I think they started out with a day but it was exploited too much.

It is 15 minutes now. (Which is far too short to even begin to use a lot of apps like games that download tons of additional resources without mentioning it in the app description.)

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#64
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

Well said. "Starbucks Craftsmanship" ? Please. Not sure what artisans you have running Starbucks cafes in the US, but in Australia the barristers are largely low paid teenagers using un-cleaned machines and second rate beans. To top it off most of the drinks have dollop of cream or some other sugary ingredient to mask the awful quality of the coffee. I would gladly 'gamble' 99c with an iPhone developer over a Starbuc…

>and second rate beans

Actually, the tragedy of it is that Starbucks uses pretty good beans. If you buy their brand of beans and make the coffee yourself, you can make a damned good cup of coffee.

But Starbucks apparently has standardized entirely the wrong procedure for using those beans, so that the end product tastes like they accidentally dropped a bouillon cube in it.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#65
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

I think that the reluctance to pay for anything online is what explains prices like $0.99 - the developers are trying to pitch their apps as "almost free" or "just about free" - sneaking in under that impedance. The whole point of that price is to send a signal that this doesn't cost real money. So this price point is not accidental or unexpected. How developers can get out of this is a different question...

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#66
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

Well said. "Starbucks Craftsmanship" ? Please. Not sure what artisans you have running Starbucks cafes in the US, but in Australia the barristers are largely low paid teenagers using un-cleaned machines and second rate beans. To top it off most of the drinks have dollop of cream or some other sugary ingredient to mask the awful quality of the coffee. I would gladly 'gamble' 99c with an iPhone developer over a Starbuc…

I've been hating Starbucks since 1993 where at my first job at a movie theater we shared a trash compactor with them, and those bastards would never press the button, so you had to stand in the smelly garbage room and wait for it to compress their garbage before you could throw yours in. It would be years before I could actually afford to buy a coffee from there.

Now I live in London, and as far as I can tell, all the good coffee is made by Aussies, so I can only imagine how terrible Starbucks is by comparison in your country.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#67
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

The real problem is that the app stores are generally a winner takes all top list driven market. If you price an app at 99 cents, you probably have more of a chance of appearing on the paid top list. At which time you generate a lot more revenue that you ever would have at a higher price point, despite the inefficiency of the price point.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#68
post #47

Horrifying. The point about the coffee cup comparison isn't that cups of coffee are the benchmark experience for product pricing; if that were the case, my next root canal would cost $0.20. The point of the coffee cup comparison is marginal utility : the money you spend on an expensive cup of coffee almost certainly has very little utility at the margin, because you are happy to chuck it away for a bad cup of coffee.…

Thomas

One of the best and most precise and enlightening comments you have ever written. Thanks for this.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#69
post #50
post #12

Hi Josh, interesting read. I noticed the following typos: "Great software masks it’s complexity" "Package it such that it shows off it’s craftsmanship" "I don’t expect it to even last beyond it’s last drop" "Its like an infant child in that regard"

I've been downvoted, so could someone set me straight on the etiquette for pointing out errors here please? The original article gives only a Twitter account for contact info, the submitter of this HN post is the same as the author of the original piece, and my comment above is 251 characters.

Well, people don't ye olde typo corrections, but seems OTT to downvote this when comments are closed on the post.

Re: Stop Using The Cup of Coffee vs. $0.99 Cent App Analogy

#70
Coffee is an addiction for a lot of people. A routine you simply repeat day after day. I used to drink several cups of coffee per day for years. Went cold-turkey one day several years ago. I haven't touched it since. I realize this isn't the case for all.

Some truly like to have coffee in the morning. I get it. The discussion is about comparing the purchase of a daily cup of coffee with the purchase of software on a daily basis. To me this is simple: Create an addictive software product and you'll have your daily purchases. Hard to compete with a stimulant though.

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