Earlier quoted context omitted.
I wonder how much additional traffic, links, seo benefit and general brand awareness this site has generated simply off doing things to this standard. A fly wheel of benefits.
Actually, I'm pretty sure I've never seen a McMaster link in any search engine. Even if you google a direct McMaster part number, like "91251A449", McMaster will not be among the results. While the url to that product is just https://www.mcmaster.com/91251A449/