For folks who are headscratching here, back in about 2007 (I remember it because I was getting into Rails) Joyent's precursor company TextDrive bootstrapped some hardware purchases by selling a (barely capable of running Rails, fairly rare for the time) shared hosting account. The kicker was that you'd pay about ~18 months upfront and it would be Lifetime. I don't trust my memory for numbers but somewhere between $15…
Looking at my email I saw my Textdrive Lifetime hosting account was made in Sept 2005. I'm pretty sure I wasn't in on the first round either and I was second round "VC". They also offered a lifetime package known as "Mixed Grill" and "3 Martini Lunch" that bundled the hosting, Strongspace (a file storage solution based on SFTP/rsync -- now spun off to a different company) and some collaboration suite (from Joyent).
I saw it as a genius business move for them: they got upfront capital in exchange for a promise to offer a commodity that their customers would naturally outgrow. Those customers would likely be highly influential and/or become power-users. Furthermore they would be able to grow bigger than they would otherwise without having to take VC money (which at the time was harder to come by and the VC had a lot more power/control). Now we have things like Kickstarter so the idea doesn't seem so strange anymore.