Earlier quoted context omitted.
Apple got a couple things right - the II had a keyboard, TV output with graphics, and plug-and-play slots (no fiddling with jumpers and dip switches like s-100 and PCs): each card had a well defined space for IO and ROM.
Note that the Apple I was a kit computer that didn't come with anything other than the board and the chips. Not even a case! It's not really like Jobs and Woz had the brilliant idea that nobody had thought of before to include the accessories, it's just that the prices had come down to the point where a person wouldn't balk at buying a preassembled computer with a keyboard, display and a couple of floppy drives.
They understood that, if the computer had a keyboard and a professional-looking case, a lot more people would buy one.