Earlier quoted context omitted.
Google Search is distinct from Google's expansive ad network. Google search is now garbage, but their ads are everywhere are more profitable than ever.
On Google's earnings call - within the last couple of weeks - they explicitly stated that their stronger-than-expected growth in the quarter was due to a large unexpected increase in search revenues[0]. That's a distinct line-item from their ads business. >Google’s core search and advertising business grew almost 10 per cent to $50.7bn in the quarter, surpassing estimates for between 8 per cent and 9 per cent.[0] The…
Quite the opposite. It's never been more true. I'm not saying using LLMs for search is better, but as it stands right now, SEO spammers have beat Google, since whatever you search for, the majority of results are AI slop.
Their increased revenue probably comes down to the fact that they no longer show any search results in the first screenful at all for mobile and they've worked hard to make ads indistinguishable from real results at a quick glance for the average user. And it's not like there exists a better alternative. Search in general sucks due to SEO.