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Business co-founders in tech startups are less valuable than they think

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21–30 of 253 posts

Re: Business co-founders in tech startups are less valuable than they think

#21

I realize this is all subjective, but the hardest problem in every startup is solving a real customer problem. I’ve never been part of a startup where the engineering was the hardest part, and I’ve been part of very high-tech companies. An accountant maybe doesn’t add much, but a business major who deeply understands a customers need can be more valuable than any engineer.

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Re: Business co-founders in tech startups are less valuable than they think

#23
post #8

I recently walked away from a potential startup because my non-technical partner (MBA ideas guy) wanted an 80/20 equity split in his favor. I was the first to broach the discussion and proposed 50/50. It was a severe misalignment in expectations, and this was after 3 months of meeting regularly to refine the idea and build out prototypes (read: I was building the prototypes). My advice is to have this conversation wi…

Hmm, if it were me, I would have asked how his 80% share would have made my 20% a good investment [than all the other options].

It's all about what each of you are bring to the table. It's possible he priced the tech side perfectly AND being the best option available to make you better off.

Re: Business co-founders in tech startups are less valuable than they think

#24

I realize this is all subjective, but the hardest problem in every startup is solving a real customer problem. I’ve never been part of a startup where the engineering was the hardest part, and I’ve been part of very high-tech companies. An accountant maybe doesn’t add much, but a business major who deeply understands a customers need can be more valuable than any engineer.

And yet the saying goes 'Ideas are cheap, execution is everything.'

Re: Business co-founders in tech startups are less valuable than they think

#25
Very pro-labor/anti-capitalist take. Not that it's wrong!

> In reality, it should flipped! The technical person is the one who breathes life into an idea and should get the lion’s share.... The riches are in the execution. The work done.

Labor is what makes capital useful. Otherwise it's just a pile of money sitting there.

Re: Business co-founders in tech startups are less valuable than they think

#26
As is the case with most complex problems like this, the correct answer is: it depends.

In this case, it depends on what the crux of your business is. Sometimes the crux is building world-class technology. Sometimes the crux is customer acquisition.

If the crux of your business is customer acquisition, then an exceptional business co-founder will actually be the most important ingredient to long-term success.

This is one of the biggest weaknesses I've noticed in YC's mantra. In most industries, just building something people want doesn't lead to success - you have to excel at customer acquisition also. And, in these industries, as you business matures, you realize that customer acquisition, at scale, is actually the hardest problem to solve.

Re: Business co-founders in tech startups are less valuable than they think

#27

I realize this is all subjective, but the hardest problem in every startup is solving a real customer problem. I’ve never been part of a startup where the engineering was the hardest part, and I’ve been part of very high-tech companies. An accountant maybe doesn’t add much, but a business major who deeply understands a customers need can be more valuable than any engineer.

> An accountant maybe doesn’t add much, but a business major who deeply understands a customers need can be more valuable than any engineer.

1000%. I'm a solo tech founder and raised $3M. There isn't a day where I wished I didn't have a business or growth person with me on this journey. The tech pieces are easy.

Re: Business co-founders in tech startups are less valuable than they think

#28
post #23
post #8

I recently walked away from a potential startup because my non-technical partner (MBA ideas guy) wanted an 80/20 equity split in his favor. I was the first to broach the discussion and proposed 50/50. It was a severe misalignment in expectations, and this was after 3 months of meeting regularly to refine the idea and build out prototypes (read: I was building the prototypes). My advice is to have this conversation wi…

Hmm, if it were me, I would have asked how his 80% share would have made my 20% a good investment [than all the other options]. It's all about what each of you are bring to the table. It's possible he priced the tech side perfectly AND being the best option available to make you better off.

There’s zero chance this would ever be a fair split.

They know nothing about building technology so are never in the right. This happens often enough that most startup accelerators pre-flag it as criteria to not invest in founders (with an out of balance equity split).

Re: Business co-founders in tech startups are less valuable than they think

#29
post #8

I recently walked away from a potential startup because my non-technical partner (MBA ideas guy) wanted an 80/20 equity split in his favor. I was the first to broach the discussion and proposed 50/50. It was a severe misalignment in expectations, and this was after 3 months of meeting regularly to refine the idea and build out prototypes (read: I was building the prototypes). My advice is to have this conversation wi…

Unless someone is putting cash on the table, or one partner is full time and the other is not, there is zero reason not to split founder interests equitably. (Even in the cash state, the better play is vesting, not an unequal split out of the gate.)

If you want an unequitable split, hire an employee. If you can’t (or won’t), you’re not the hot shit you think you are.

Re: Business co-founders in tech startups are less valuable than they think

#30
post #23
post #8

I recently walked away from a potential startup because my non-technical partner (MBA ideas guy) wanted an 80/20 equity split in his favor. I was the first to broach the discussion and proposed 50/50. It was a severe misalignment in expectations, and this was after 3 months of meeting regularly to refine the idea and build out prototypes (read: I was building the prototypes). My advice is to have this conversation wi…

Hmm, if it were me, I would have asked how his 80% share would have made my 20% a good investment [than all the other options]. It's all about what each of you are bring to the table. It's possible he priced the tech side perfectly AND being the best option available to make you better off.

You're of course right in a game-theoretic sense but I would never start a business with somebody who thinks like this.
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