I recently walked away from a potential startup because my non-technical partner (MBA ideas guy) wanted an 80/20 equity split in his favor. I was the first to broach the discussion and proposed 50/50. It was a severe misalignment in expectations, and this was after 3 months of meeting regularly to refine the idea and build out prototypes (read: I was building the prototypes). My advice is to have this conversation wi…
With business idea guys, the tech guy could own 100% of the shares until business founder shows up with paying demand and repeatable and scalable demand.
The technical founder invariably builds and creates value in working software. It's tangible.
If the business / "idea" person over values their share it's likely due to knowing the mismatch to begin with.
Technical co-founders are perfectly capable of learning all aspects of business. Plenty of good books and resources out there at present.