Earlier quoted context omitted.
Aren't Americans always going on about free speech?
Just never in a logically consistent manner.
(Well really the legal argument is that Apple isn't the government and so the first amendment doesn't bind their policies but there's an ideological aspect in addition to the legal one.)
The issue missed by such an analysis is the outsized impact the megacorp has. Without strong competition (ie not a duopoly or even an oligopoly) regulation is required to protect consumers against practices that otherwise would be financially discouraged.
There are also a few other blindspots people here tend to have regarding regulation. In particular that sometimes detrimental behaviors exist that are perversely incentivized rather than discouraged by the market despite being obviously worse for consumers. A lot of people here seem to conveniently forget that such things are even within the realm of possibility.