> Under the DMA, app developers distributing their apps via Apple's App Store should be able to inform customers, free of charge, of alternative offers outside the App Store, steer them to those offers and allow them to make purchases. To me, this is the most easily agreeable part of what the EU has been after. It is unfair that Apple restricts Netflix from telling it's users that they can sign up and pay for Netlifx…
It's also probably the most dangerous for Apple. It creates a cash incentive to push people outside of Apple's walled garden and show them what's outside.
I really really hope Apple gets its act together, they are the greatest "the user experience comes first" company and they actually have great hard tech but they show signs of rent seeking behavior which can destroy them.
If Apple just play nice with EU, open up and focus on bringing the greatest experience possible they will keep winning. If not, they will have blunders and they will lose Europe since people are willing to look for alternatives as USA gets increasingly unpopular among the Europeans due to politics.
The Apple's AI blunder is mostly a blunder only because they insist to do it all by themselves so to have higher margins on the services revenues. IMHO those blunders will be more damaging as the Americans no longer have the higher moral grounds than Koreans or Chinese.
I hope Apple is treading carefully.