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https://storage.courtlistener.com/recap/gov.uscourts.vaed.53...
Google is illegally monopolizing online advertising tech, judge rules
101–110 of 510 posts
Re: Google is illegally monopolizing online advertising tech, judge rules
#102Earlier quoted context omitted.
Everything is a monopoly if you limit the market enough.
Monopolies in and of themselves aren't a problem, and aren't illegal. Unfair leverage to prevent competition is.
The existence of competition doesn't always make things better. For example forcing middlemen to exist so that there is competition can lead to a worse situation than without middlemen. Direct to consumer is unfair leverage to middlemen, but it can be better for consumers.
Re: Google is illegally monopolizing online advertising tech, judge rules
#103The most surprising thing about big tech is that most of them seem to be less useful than ever and yet they are making more money than ever. For example, it seems like nobody uses Oracle products anymore, yet Oracle stock is at an ATH. Microsoft Windows is less popular than ever and yet Microsoft stock is at an ATH. Apple peaked years ago and yet ATH. Does anyone still use Facebook regularly? FB stock is ATH. Somethi…
Java is an Oracle product
Re: Google is illegally monopolizing online advertising tech, judge rules
#104Earlier quoted context omitted.
Google seems harder to split up than Bell to me. Bell was split regionally which makes sense since each region has it's own wires and can make money separately. Google has the problem that all their products other than adds lose money (or make money through integration with Google adds)
That's a business model problem then. Any other business burying money into various endeavors would have to cut losses at some point, which underscores the point of an unfair monopoly. Google isn't operating at a loss in all products. About 12% of revenue is cloud; about 12% is everything else. Their business apps is estimated to be a billion-dollar business on its own. Cloud is profitable, and earns probably 1.5-3 b…
> Any other business burying money into various endeavors would have to cut losses at some point
Google has a massive graveyard full of killed projects, they are cutting their losses, few companies cut as much as they do:
Re: Google is illegally monopolizing online advertising tech, judge rules
#105Earlier quoted context omitted.
I've seen countless examples, e.g. a business that depends on online advertising gets its account suspended for incorrect reasons and there is literally no-one to reach at Google to get unsuspended.
Do you have a documented example of this?
Not parent, but there are many examples of this; they’re often (but not always) unsympathetic cases due to the business model of the business which has been destroyed.
Re: Google is illegally monopolizing online advertising tech, judge rules
#106the FTC is like Jim Cramer. Once they judge a business to be a monopoly, the business falls apart and the monopoly is irrelevant. Look at the hundreds of millions wasted on the Windows / IE monopoly trial. the AT&T break up set American technology back by decades and killed our domestic chip production.
the AT&T break up ... killed our domestic chip production
That's an interesting take that I've never heard before. Do you have any source that goes into detail?
Re: Google is illegally monopolizing online advertising tech, judge rules
#107I don't think this article explains it well. Google sells ad space on behalf of the publishers and also sells the ads on behalf of the advertisers. It also runs the auction that places the ads into the ad space. See this graphic https://images.app.goo.gl/ADx5xrAnWNicgoFu7 . Parts of this can definately be broken up without destroying Google.
When a media buyer puts $1.00 in on one side of the system, on average only $0.60 makes it to the publisher. In some cases less than $0.50 gets to them.
Advertising is an intentionally complex system so that companies can clip the ticket at multiple stages throughout the process. Google should be broken up, but the whole ad tech system needs to go into the bin if these problems are going to ever get fixed.
https://www.forbes.com/sites/augustinefou/2021/02/15/how-muc...
Re: Google is illegally monopolizing online advertising tech, judge rules
#108I would love to see a company compete in the ad space with the goal of making ads less intrusive. If ads didn't attack me and cause the viewport to jump and become obscured while reading, my first impression with the products would be better, and the sites the ads are on would get more viewership.
Quality ads would be at a huge premium.
Re: Google is illegally monopolizing online advertising tech, judge rules
#109Earlier quoted context omitted.
At the very least the exchange has to be audited. Currently we have no idea whether the prices are a result of natural supply-demand dynamics or whether the exchange keeps artificially pumping the prices with lackluster demand
Or design errors in the algorithms doing the bidding! There's serious nerd sniping potential in asking how best to construct an automatic bidder, especially with the speed and scale requirements in place. It's an incredibly deep problem, and I don't believe there is a single right answer.
> There's serious nerd sniping potential in asking how best to construct an automatic bidder, especially with the speed and scale requirements in place. It's an incredibly deep problem, and I don't believe there is a single right answer.
The problem is that it is unwise to trust an bidding algorithm designer whose incentives are aligned against yours. Google benefits from higher winning bids.
Re: Google is illegally monopolizing online advertising tech, judge rules
#110I don't know whether they are a monopoly but I would like them to fix several things
1) Fix your search engine. Stop ignoring keywords, your product as it is currently sucks
2) Stop antagonizing people with user hostile actions in Chrome
3) Enough with the ideological censorship