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* Make the name offensive in some language.
* Make the name difficult to pronounce.
* Make the name difficult to spell.
* Make the name non unique or confusingly similar to another name.
As long as you DON'T FOLLOW these guidelines you'll be ok.
The issue here is then, once you make the decision to be "getFOO.COM", the better you do, the more expensive FOO.COM becomes. There is no guarantee the price for the "real" domain name will ever be reasonable. It may instead become intractably expensive.
If you're committed to "getFOO.COM" forever, the strategy works just fine. But when I see people talk about how Facebook used to be "thefacebook.com", I get itchy. How much would you have charged for "facebook.com" 4 years ago?
Earlier quoted context omitted.
> Companies prosper or fail because of their product, not their name. Consider Amazon. It outshines competitors in e-commerce, even though one rival -- Buy.com -- owns the perfect name for online shopping. While true, I would hesitate investing with a group called "Bernie Madoff Groupies" or purchasing a DVD from an Ebay company called "KnockOff".
Great point. "Or fail" should be removed from the line.
Earlier quoted context omitted.
Great point. "Or fail" should be removed from the line.
Wow--I didn't even consider that. Now I completely agree with the point. Language is lost on me sometimes.
http://adland.tv/content/unfortunate-name-or-genious-marketi...
A recent article made the case against disregarding domain names: while Square used to be SQUAREUP.COM, and Facebook used to be GETDROPBOX.COM, neither is today; both have acquired the bare domain name corresponding to their name and use them exclusively. The issue here is then, once you make the decision to be "getFOO.COM", the better you do, the more expensive FOO.COM becomes. There is no guarantee the price for th…
Perhaps you mean "thefacebook.com?"
1) Being memorable
2) Easy to spell when you hear it said out loud (and conversely: easy to pronounce when you see it written)
3) Not being cheesy or otherwise embarrassing to say when you introduce yourself to people
I just can't believe it every time I hear a company name that, if I remember it a few days later and want to go look them up, is impossible to spell. Missing a letter is fine. But having silent letters, with k's instead of c's and other non-phonetic spelling? That's just crazy.
This time I don't think we made the same mistake. GrassWire. It comes from grassroots newswire, but you don't need to know that - everyone knows how to read it, when someone says it you know how to spell it, it's unique and the domain was available. That's all that matters.