It's awesome that they've been involving the public so much in the details of how the rover mission really works. I'd actually been wondering about this exact question, since it seems to be one of the limiting factors for the quality of images and such. From a physics standpoint, sending data is clearly a lot more complicated than I'd previously assumed.
It must be mission critical to spread awareness since their budget cuts are getting worse and one way to correct that is to get people excited about space exploration. They now put a considerable effort in PR, involving people in the mission, sharing most of the information and making professional videos. And i believe this is why we see twitter accounts of most astronomers, satellites, rovers and other NASA properties. The NASA's ustream has been very popular lately and they have presence on every major social network. And curiosity was named after an essay written by a student in a competition organised by NASA for school students.