Earlier quoted context omitted.
> TV networks in the US are a living proof that, with enough marketing spend and a pinch of confusion in the offer structure, you can sell people on anything. Half the time you can just offer sportsball access and people will switch. The cratering market values say otherwise. Few people under 40 even care about “TV”, and live sports distribution contracts (and the associated gambling) are the only thing holding it up…
False, the majority of under 40 are still watching "TV" but just through intertube streaming. netflix, apple TV, amazon, and so on, all except apple have ads too.
The crux of the matter being that even if OTA channels didn’t track people’s location, it wouldn’t matter since OTA itself going the way of the dodo.