I've heard this called the "Tyranny of the Marginal User". To keep the line going up, platforms have to appeal to wider and wider swaths of a population, eventually lapping at the shores of a population that really doesn't care or want this service. But if you can hook them with some dopamine in a 5-second video, or a quest to rediscover some neat thing that they saw two page-loads ago but is now mysteriously gone fr…
https://nothinghuman.substack.com/p/the-tyranny-of-the-margi...