41–50 of 74 posts
Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that the "perfect fit" is tag line, but polos are stretchy so the fit isn't a huge concern for most people.
I don't feel inclined to buy a polo, however. I care about comfort, brand, and fit - in that order. I have never had a problem with one of the default sizes in practically every brand. Perhaps there is a bigger market for fitted polos though; I'm sure the Vastrm guys know more than I do!
Nearly every girl I know shops for clothes over the internet and I also assume they would be more inclined to want a perfect fit - but I'm sure women's clothing is more logistically difficult to create. Hopefully they work on adding women's clothing, anything, before expanding their men's collection.
I'll be interested to see how this goes.
Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that the "perfect fit" is tag line, but polos are stretchy so the fit isn't a huge concern for most people.
One thing keeps bugging me though. Home page, slide one, white polo. I don't think that shirt fits right. It looks like it's too narrow either across the chest or in the shoulders and that is causing it to pull up on the buttons in the center and creasing the front of the shirt and the bottom of the buttons. Maybe I'm just being a know it all programmer with no fashion sense, but I don't think I want my polos to fit like that.
Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that the "perfect fit" is tag line, but polos are stretchy so the fit isn't a huge concern for most people.
Intriguing. I only purchase dress shirts on Indochino now. By the time I buy a premade shirt then have it tailored, Indochino is cheaper. My main complaint is that I have never had a shirt arrive on time. Vastrm is intriguing, but prices do not seem to compelling. They seem right inline with custom dress shirts. Plus, with Polos I feel like there is more room for error, e.g. with stretch fabrics that hide imperfect s…
Great point! We are working on getting our prices down. But we are still less expensive than off the shelf Lacoste or Ralph Lauren Polo (which range from $95 - $145 retail). And we believe our quality is higher. Plus, we are custom. I like your second point as well. With dress shirts, precision is extremely important to get the right fit, especially in today's style trends towards tighter fitting clothes. That is why…
For instance, half of your fabrics are horizontally-striped, which I would consider both an immature look and stylistically unsound (with vertical stripes considered 'slimming'). I associate Lacoste with consumers who try to compensate for style sense with money - like the 'Rock and Republic' of polos. The Lacoste shirts cost $90 apiece, but even their "!" slim-fit line still are cut like squares. I don't think this is your crowd who cares about fit.
Consumers in the $100-200 polo range are used to higher quality items rather than striped/branded items - e.g. the Ralph Lauren Black line is in that range, and the whole line focuses on Italian cuts and fabrics with no visible branding.
If I were in your position, I would offer less fabrics and of higher quality with marketing to target more of the Tom Ford-wannabes. Something along the lines of "Fit Frames Quality." You could offer almost a luxury fabric menu in basic colors that really tells a story of the piece of cloth, helping people to become more viscerally attached with what they wear. With a current slogan of "Be Unique," I think you are skirting the fact that people willing to go through the rigmarole of customization, test shirts, then the custom manufacturing process are pursuing a display of flawlessness. The advertising fails to capture this desire for perfection - you are selling choice, when I think that you need to highlight the intersection of fit and quality.
Furthermore, monogramming is a must-have feature.
Fit revolution - please please please would you consider doing perfect fit shoes next? :)
Am I missing something? $70-$90 for a polo shirt with no brand identity, from a website I can't pronounce. Can someone explain the appeal here? I see that the "perfect fit" is tag line, but polos are stretchy so the fit isn't a huge concern for most people.
Many people willing to pay that much for a polo shirt consider lack of conspicuous brand to be a feature.
Leaving a logo off the polos basically makes any sort of viral growth impossible. Of course the plan could be to sell shirts exclusively to wealthy people that like the "lands end" look. That doesn't strike me as the best approach.
This seems like something you could throw a Kinect at. Get a few images at the right angles, build a crude 3D model, and measure that in software instead of wasting resources shipping shirts around. It wouldn't account for preference, but surely it's as accurate as someone guessing at their own adjustments.