Earlier quoted context omitted.
> Wise (formerly transferwise) Off-topic, but: this is possibly one of the world's dumbest rebranding exercises. I forget now how many years ago they made the change, but I've never heard anyone outside the company itself refer to it as just "Wise" without adding "(formerly transferwise)".
Followed by gross new brand styling Could've at least gone with calling themselves "Wise.com" or something, like "Make.com" does. Got nothing on "X" though. Have yet to hear someone in person say "on X" rather than "on Twitter".
I've been a loyal user of wise for more than a decade, since I used them to pay for my cross-currency wedding, and I can accept the name change since they wanted to show they were more than just money transfer (but just make it "bankwise", ffs), but the new brand style was a disaster.
Notice they dialed it down over time,it's now more neutral than at launch, so someone must have listened to the complaints.