Earlier quoted context omitted.
It’s a completely predictable result if you think about it. Old style UI was developed with the findings of countless man-hours of UX research performed by field experts, while branded UI is typically whipped together purely based on trends and vibes in an evening by a visual designer who’s probably never performed an ounce of serious research or user trials. It’s natural that the latter is only going to be good at t…
I think it’s worse from a time wasting standpoint, really - a lot of modern UX does have thousands of hours of UX research dumped into it, but with faulty metrics driven goal seeking and internal politics bolted on. I agree that Vibe Branding killed UX in the way you describe in the 2000s (remember when every company had some abominable Flash site?!), but now, we’ve come full circle: from the ashes we’ve allowed warr…
One of my favorite examples is tree-style lists (“outline views” in AppKit nomenclature). On macOS these have a very convenient functionality where holding down option while expanding/collapsing a section performs that action on all children as well, and it’s practically never implemented in custom-built tree widgets even in cases where the primary audience skews Mac-heavy.