Its stuff like this that makes me very cynical about a big portion of the startup world. I admire companies that stick to their vision for the long haul and don't bow out because all of a sudden they don't have enough attention/passion/whatever. You'd think that if a party comes out stating huge ambitions and a big vision for fixing a problem, they'd have the determination to match the cause.
@cynicalmood I'm curious whether you've run a startup? How long would you go without an income (if that's the "whatever" you're referring to) even if you believed in the vision?
I agree with @cynicalmood that if you don't know what it takes to pull this thing through, don't trick the users into believing you're have got solid plans. Experimenting is always fine as long as everybody involved is on the same page.