11–20 of 52 posts
Doesn't LTV stand for "[customer] life time value," i.e. the amount of money you'll be able to generate from a customer during his/her time with your business, and not "long term value"?
Also, Avinash Kaushik, author of one of the best books on Web Analytic and previous Google Evangelist, uses LTV as well.
http://www.kaushik.net/avinash/analytics-tip-calculate-ltv-c...
The easiest way to grasp the difference is to think of the Attention-Interest-Desire-Action paradigm. This link has a basic primer http://en.wikipedia.org/wiki/AIDA_(marketing)
Marketing is about getting the word out. Think about ads and blog posts. That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned): Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and so…
1. Generate brand awareness, get people interested in your product and bring in leads/customers (depending whether you're B2B of B2C)
2. One that includes all that, plus the market research necessary to figure out how to do all that stuff
For lots of startups, the second part is really part of the entire product/customer development cycle, where product managers figure out what the customers need and how to talk about it in their language. This leaves the "marketing" people to really just focus on the more narrow definition. But in more traditional businesses, lots of that market research falls under the label of "marketing."
As a guide for hackers, the most important two marketing activites are "getting the word out" and optimizing your funnel from visitor to lead to customer.
Based on our experiences at Filepicker.io we learned that
it is important to delineate the differences when
planning initiatives that drive growth, the amount of
resources needed and the profile of team members required
to drive the initiatives.
you can reduce all NP problems to 3-SAT because 3-SAT is NP complete. you cannot reduce all NP hard problems to 3-SAT. for example, all problems in NP reduce to SUCCINCT-SAT, an NEXP-complete (and therefore NP-hard) set. good luck reducing SUCCINCT-SAT to 3-SAT (despite how little progress in separation of classes we've made, the time hierarchy theorem still indicates this is impossible)
Marketing is about getting the word out. Think about ads and blog posts. That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned): Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and so…
- defining who your customer is (demographics, income, etc.)
- gathering feedback from the customer through surveys
- using that information to iterate on products/launch new products that solve your customers pain points (if half your customers are left handed this will tell you that you need to design your product for left handed people as well)
- packaging and designing how your product will look on the shelves
- defining price points based on the data you gathered from your surveys
Not to be a jerk but it sounds like the author of this post hasn't even taken a Marketing 101 course if he's defining marketing as writing blog posts...
Marketing is about getting the word out. Think about ads and blog posts. That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned): Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and so…
Agree that marketing is not just about getting the word out. But the hard thing about the definition you quoted is that it doesn't lend itself to focus. Its too all emcompassing and things like "satisfy the customer" could include awesome product development and customer support.
Marketing is about getting the word out. Think about ads and blog posts. That just sounds like advertising & PR. There is a lot more to marketing. To crib the definition from Wikipedia (which sounds pretty close to the one I learned): Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and so…
I've found that there are generally two definitions of what "marketing" really entails: 1. Generate brand awareness, get people interested in your product and bring in leads/customers (depending whether you're B2B of B2C) 2. One that includes all that, plus the market research necessary to figure out how to do all that stuff For lots of startups, the second part is really part of the entire product/customer developme…
There is so much more what falls under the label marketing. From Pricing, Distribution all the way to Data Analysis. I really like the definition posted by mindcrime/AMA's.
Don't get me wrong, I very much enjoy the Filepicker.io blog. I have never used their product, but from their website, API docs, and blog they seem like a well-run startup with a value-adding service.
Nonetheless, they are hurting themselves with such a specific name. It creates the negative perception of "Feature, Not A Company" that Mark Suster talked about on his blog: http://www.bothsidesofthetable.com/2011/08/22/fnac-feature-n...