More realistically, Visa was probably hoping that many consumers would, like the author, already have the option of and be forced into using their Visa card. I agree that this seems, in addition to being extremely frustrating to almost all consumers, a silly marketing move, but I'm sure that Visa has run the numbers and has a sound business reason for doing this. Since, judging by mthoms's post, this seems to be a tr…
Still pretty awful for your potential customers.