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It's still not clear how this requires Apple to do anything or why it should have anything to do with any cloud service. The IMEI is burned into the phone. They should definitely make it hard to change the IMEI; but they do. If the phone is stolen then the IMEI gets reported as stolen and anyone who tries to activate the phone with a wireless carrier gets caught. Why does Apple or Google need to inconvenience people…
Stolen Imeis aren't always exchanged between carriers, much less internationally. Even if that wasn't the case, as long as there were at least a few decently-sized countries not plugged into the system, that's where the thieves would sell all their devices. Stolen Apple devices are still usable for parts (which is why parts pairing is not always a bad thing), and you can sometimes phish the Apple ID credentials from…
Yep, I always see "is this text legit?" posts with clear phishing URLs in iOS help groups on Facebook, posted by people who had their iPhones stolen and think it's Apple Support attempting to get it back.