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I really do not understand why can't they just work with existing OSS developers pulling their hair out trying to make AMD devices work and instead do it this way. It's like Mozilla with the questionable decisions.
I think they are taken over by exactly the same people leading the AI-hype. Funny how in this article they are a) not advertising clearly what they are doing, b) solving a small subset of problems in a way noone asked for (I think most people just want ROCm to work at all...) and c) just adding to a complex product without any consideration of actually integrating with its environment. I guess it's vibecoding "AI"...
I think most people don't want to have to think about vendor lock-in related bullshit. Most people just want their model to run on whatever hardware they happen to have available, don't want to have to worry about whether or not future hardware purchases will be compatible, and don't want to have to rewrite everything in a different framework.
Most people fundamentally don't care about ROCm or CUDA or OneAPI or whatever else beyond a means to an end.