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The fact that this happens doesn't have to do with any particular brand. Every company, Google included, is susceptible to this kind of social engineering attacks. Nothing is 100% safe. You can take every precaution possible and there will always be a weak link in the chain. Apple will double down in security now, especially regarding iCloud, but even doing so there is a chance that this will happen again. Same for M…
I agree. If it's a random attack, then the probability is relatively low to get attacked. But if you're targeted, quite frankly it's probably very easy to attack you, either virtually or physically. One thing I do know, though, is that like you said, security is likely going to get tightened across the board, and that means that it's going to get a lot more inconvenient for all of us. I guess that's a good thing, but…
None of these will be 100% effective, but it will make things more difficult for attackers and not too uncomfortable for users.