Earlier quoted context omitted.
When something would normally be freed, it calls the memory manager's version of free(), which zeroes the memory and adds it back into the appropriate available list.
Isn't that just stacking your own allocator on top of the libc allocator, the same way the libc allocator is stacked on top of the OS's page mappings? It's often a sensible idea, of course, but I wouldn't describe it as "never freeing things", just substituting libc's malloc()/free() for your own. It's not like the libc allocator is doing something radically different from keeping lists of available and allocated mem…
It's also a way, I suppose, to ensure your program has the memory it needs, depending on how you design it. Mine basically allocates all the expected memory I need at the start, while still being able to grab more if it needs. This was more of an issue back when you shared a server with lots of others.