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I completely disagree with this, this isn't an echo chamber, and no-one's buying into that ethos. Let's be frank, b2b is boring as shit. It's not even vaguely interesting. The only challenge to setting up the ultimate competitor to Sage/Quickbooks is that it's so mind numbingly dull. B2B programming is an utter pile of mind-numbingly boring crap. It's not sexy because it's incredibly simple with a colossal amount of…
I think there is a big difference between B2B and enterprise software. Enterprise software, to me, seems very boring. B2B software like, say, the stuff 37signals makes is interesting. I enjoy those business models and reading about b2b web apps and picking apart their UI designs and how they go about solving problems. It seems like it would be a ton of fun to build something like mailchimp.com or basecamp.com, etc..
But, I can tell you it is the most fun I've ever had building software. We get to choose our technology. And we're using technology I consider sexy - like Ember.js and some great database technologies that make the hard stuff our app is doing ridiculously fast.
I get excited about things like making our queue tremendously fast by switching from resque to sidekiq.
There's nothing I'd rather be doing than building B2B software.