While I don't feel Facebook is doomed, this article really lacks meaningful content. "And, if it can leverage the physical goods loophole on iOS, it can become the social shopping platform. So buh bye lame “Social stories” and buh bye Amazon (which currently has a $100b market cap, around twice that of Facebook)." Really, Facebook's save is social shopping... and that would upend Amazon?
But look at the site its coming from. Most of what they pump out is hyperbole about ycombinator(or some other VC pal of theirs) companies, lacking meaningful content, and it seems they write about their every move, no matter how trivial, from the company's start to end. I remember an article published about Kevin Rose saying he'd "shoot" bad ideas in the head. An entire article, just to tell everyone he wouldn't waste time on bad ideas.