I can't say how much i hate the "social trend" in this era of the internet boom.
"Yeah, our Product is a ripoff of Product X (proof concept, existing since 2000) BUT WE ADDED SOCIAL TO IT, ZOMG!!11"
What's bugging me even more is the fact, that there're so many stupid VCs who think they'll invest in the next big thing and support stupid ideas, too blind to see real innovations.