To boil it down, the most dominant philosophy, whether peole know it or not, is idealism. In idealism, people, nations, corporations, etc have some inherent quality beyond their physical make up. It's almost spiritual in that way. Even the concept of a soul is an idealist position. It's largely a circular argument that doesn't stand up to scrutiny.
So, the USA on the world stage is the good guy because we are the good guys, regardless of our actions or the consequences thereof. So an awful lot of effort is spent to label certain actors as "good" or "bad" to suit some objective. Superhero movies and a perfect example of idealism and it's no coincidence that they've had a renaissance since 9/11.
Materialism is simply the view that the physical world is all there is. The consequence of this is that we affect the material world and it affects us. There are no inherent qualities like being "good" or "bad". Instead, those are simply labels you apply to the actions of an entity.
My point here is that for years Google pushed this good guy narrative (ie "don't be evil") but any materialist understands that Google is a corporation so ultimately will act like any other corporation.
Google makes money selling ads. Ad blockers affect Google's bottom line. The relentless pursuit of increasing profits means fighting ad blockers was always an inevitability. Nobody should be surprised by that.
Now some will point to Google's control of Chrome as an antitrust issue and it probably is but that misses the point. A corporation that solely owns Chrome will ultimately act in a user-hostile way too because that's what corporations do.
The only long-term successful model for something like Chrome is to be something like the Wikimedia Foundation. The profit motive will always ultimately destroy it otherwise. If you can even find a business model for a browser, which I have serious doubts about.
A materialist knows all this because of how the workers relate to the means of production. A collective (which Wikimedia Foundation is, basically) is where the workers own the means of production. A corporation introduces capital owners whose interests are in direct opposition to that of the users.