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Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

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Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#41
post #39

Just wanted to say thanks for this link - I'm not interested in her numbers, but to stumble across this on HN, and head off and listen to her music, awesome. I really love the sound of the cello, and discovered another cellist, Philip Sheppard, in a similar way. And her album is only 8 bucks! in FLAC format!

Yup, same here. I've never heard of her before, but thanks to this link I went to her site, listened to the album and picked up a copy. Great programming music.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#43

This was linked from some Twitter posts from cellist Zoe Keating, who makes some interesting modern music. I'm impressed that she's making here numbers public. She gets more from Pandora than Spotify. https://twitter.com/zoecello/status/231126328924061696

Why are there different "unit" rates for the same song on the same day on Spotify? Weird.

Different payout rates for free versus paid users, which also varies from country to country based on negotiated royalty rates. I'd also assume exchange rates come into play.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#44
post #9

32,000 plays and only $132. That seems really bad, if music does start to move more towards streaming than purchasing artists are screwed. It would take nearly 300,000 plays at this rate for someone living in an average city apartment to make rent. The internet and technology in general have done some great things for music but making money is harder than ever.

Think about that for a minute. How many people listen to a song, how often, and at what licensing rate? Clearchannel radio claims their network reaches 237 Million listeners a month [1]. If they managed to hit one play for every listener they reach at $132/32,000 that is $977,592 per month. Yes, its hard to get between 'starting' and 'living large.' And no, not everyone will go there, but the numbers here aren't "rea…

'reaching' 237 million people is a lot different than 237 million people actually listening to your song. Old media like radio have a long history of making these stats as inflated as possible to keep ad rates high. Things change drastically when you can accurately count exactly how many people are tuned in at any given moment.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#45
post #23

Earlier quoted context omitted.

I garuntee more than 32,000 listeners heard her on NPR in any given city . So Spotify seems much better than radio, regardless of the consumer.

Yeah, that was my initial thought. A single play on radio in a big market could easily reach well over 32,000 people. The revenue model for streaming seems to be based on the payout systems that are used for radio. Unfortunately for artists, streaming services like Pandora and Spotify tend to compete against their iTunes and album sales, at least much more so than radio ever did. (in fact radio airtime was mostly con…

Revenue models are all actually different, and kind of messy. In the US, radio pays out royalties for publishing but not for performance/mechanical. That means the rightsholder for publishing gets paid, but not the performer of the piece. (Aretha Franklin gets nothing from radio plays.) It's an antiquated law based on the idea that radio is doing promotional work for the artist (most other countries pay both.)

Pandora pays a compulsory streaming rate. Similar to radio they're allowed to play what they like as long as it's not on-demand. Hence you can only skip so many times, and you can't request a specific song. They pay both publishing and performance royalties so rightsholders for the publishing and recording get paid.

Spotify, as an on-demand streaming service, has to negotiate direct deals with rightsholders to use the music. So when you see them paying out a lower rate than Pandora it's because they've traded equity to major labels in exchange for better rates — a very clever way for majors to get money directly from subscribers without needing to distribute it to artists. Independent labels and musicians also need to authorize Spotify, but have less negotiating power so they don't get ownership stakes and have to choose to be completely absent from the system or take the rate offered them.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#46

She's amazing live if you ever have the chance to see her. A 6-foot tall woman with red dreadlocks playing the cello beautifully.

Agreed. Totally awesome cellist. Fantastic use of looping to create 16-32 part cello pieces live, on stage, as a one woman show. And yes, she's hot, in a way that's at once kind of manly and very feminine. I don't know quite how to describe it.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#47

All up, it looks like she made about $85,000 from October of 2011 to March of 2012. That's antihistamine money, especially for someone not making pop music. This appears to be unambiguously good news for independent artists.

The most interesting point is that most of this isn't from Spotify or any other streaming service.

People use these services the same they would as if they owned the music. It is possible that total lifetime revenue from these services could be higher, but I doubt it.

Re: Cellist Zoe Keating has posted her "Online Sales & Streaming" numbers

#48

32,000 plays and only $132. That seems really bad, if music does start to move more towards streaming than purchasing artists are screwed. It would take nearly 300,000 plays at this rate for someone living in an average city apartment to make rent. The internet and technology in general have done some great things for music but making money is harder than ever.

I strongly suspect the record labels are still siphoning off most the revenue for Spotify et al.

Whatever deals they cut probably sap the lion's share of the profit, leaving a small pie for the indies to slice amongst themselves.

And of the share they get, I bet a large chunk stays with the label rather than passing through to Gaga and company.

I'd really like to see some numbers on that, but of course they'll never be made public. Which tells the tale on its own, really.

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