Earlier quoted context omitted.
Why does everyone keep saying that it is about image? I want to buy a prius because they get 50 mpg (at least), not because I'm in the business of doing whatever pleases you.
Here in Cambridge, MA, I think there are an awful lot of people who want YOU to know that THEY are driving a hybrid. IMO, the Prius hybrid didn't bury the Civic hybrid because it was better (it is for city, not for highway), but rather because the Civic hyrid looks like a normal Civic, which doesn't allow for an ostentatious display of smugness. http://torontoist.com/2007/08/green_plate_par.php
Most of the time the suburban conservative would be fine in a Civic, and most of the time the urban liberal would be fine on the bus. But in either case it would be a slight trade of practicality and a large trade of social status -- not going to happen.