Don't build a house on a river and then blame the water. There has never been a company-controlled ecosystem that has EVER thrived for long without the company swooping in to get that easy money. In fact, now that Facebook is public, its their fiduciary duty to do just that. They could get sued if they DIDN'T try to cheaply build out their own versions of successful products. The only surprise is that anyone is surpr…
Even the most stable company can decide to pivot their strategy, change management (i.e., your cheerleader/sponsor retires, gets fired or worse), and at that point, you're just collateral damage.