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Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

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Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#151
post #110

Earlier quoted context omitted.

OLED display. There's also people who work in Procreate with a million layers and need all the horsepower and RAM they can get.

I guess OP's question is: If you need a million layers, and gigantic amounts of CPU and RAM, why aren't you working on a desktop workstation? I also had a hard time believing there's a real niche that tablets fill, but hey, they've been with us for years, so clearly somebody's buying them.

maybe because of the tight integration of the pencil with the display? You don't get that on a desktop device, even with a separate tablet.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#152

> iPad Air is built for Apple Intelligence, the personal intelligence system that delivers helpful and relevant intelligence OK, so the predominant opinion of HN seems to be that Apple is really good at marketing. So, which target group are they, brilliantly of course, addressing with this repetitive word salad?

People who need intelligence, obviously.

Wow they really reused that word three times in once sentence. Ouch.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#153

Earlier quoted context omitted.

The version I'm familiar with was more about driving consumers to a middle-priced version by adding a more expensive version. Offer version A at $10, and version B at $50, most people pick A. Offer version A at $10, version B at $50, and version C at $25, most people pick C.

What you're referencing is usually called the decoy effect, which isn't the same as decision paralysis.

Never heard of decoy effect. Always referred to this phenomenon as “anchoring”

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#154
post #138

I’ll know Apple is really in trouble when people stop complaining about each new product announcement

Are you new to this space? Complaining about product announcements, especially Apple's, is a game with many players and has been for decades.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#157
post #63
post #50

I had been hoping that apple would one day produce an M-series chip powered version of the 12 inch retina macbook air. They discontinued those in 2017 and I have one of the last ones that were sold but the battery is very dead and it has stability issues now. I may consider this product if the keyboard is solid and the screen doesn't shake when typing.

I also hope for a new take on an ultraportable Macbook w/ less than 1000g the 12" Macbook was special

My team bought one of those for our on-call to carry around. I never wanted to let it go at the end of my on-call shift.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#158

Earlier quoted context omitted.

I was trying to think of a reason you'd need the full power of an M3 chip in an iPad...any ideas?

Supply chain consolidation. Supplying newly manufactured iPads with chips no longer in production isn’t really a winning strategy. Honestly it’s a bit surprising they didn’t just jump to M4s since the iPad Pros debuted with that about a year ago.

I believe the “you” in the “you’d” that the comment refers to is the customer, and the customer certainly doesn’t “need” supply chain consolidation.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#159

More importantly: no Apple Intelligence, which makes this an actual upgrade.

> With iPadOS 18, support for Apple Intelligence, advanced cameras, fast wireless 5G connectivity, and compatibility with Apple Pencil Pro and Apple Pencil (USB-C), the new iPad Air offers an unrivaled experience.

Re: Apple introduces iPad Air with powerful M3 chip and new Magic Keyboard

#160

How often do people upgrade airpads? I am not even sure who the target audience for them is anymore. Most people are comfortable with their phones and if it cannot be done on a phone, most people go to a desktop/laptop.

iPads are great for my son (8yo) and my parents (80s).
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