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AI is killing some companies, yet others are thriving – let's look at the data

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Re: AI is killing some companies, yet others are thriving – let's look at the data

#11

Post by gscott »

MidnightRider39 wrote: post #6
iLoveOncall wrote: post #4

Earlier quoted context omitted.

It's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.

More competition is good though - people are just going to be much more picky and if your content is not distinguishable from AI slop then it deservedly will perish.

A lot of content has been written by Indian content farms anyway. I prefer the AI written content. It gets right to the information you want without restating it's purpose 4 or 5 times and having to scroll down the first 500 words of the article.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#12

Post by BobbyJo »

MidnightRider39 wrote: post #6
iLoveOncall wrote: post #4

Earlier quoted context omitted.

It's not dead in the sense that companies will stop doing it, it's dead in the sense that there will be much more competition with AI-written articles. It's going to be a way worse situation.

More competition is good though - people are just going to be much more picky and if your content is not distinguishable from AI slop then it deservedly will perish.

This ignores the volume problem. Human written content can be copied and rewritten via AI in a bunch of different ways, instantly. Human content will go away not because it's bad, but because it's immediately drowned out in a way that is unfixable.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#13

Post by woodruffw »

I would expect there to be a measurement error here (although maybe not a significant one): individuals and services have repeatedly complained about AI companies engaging in aggressive crawling. Given that, one might expect to see traffic increases to data sources like Wikipedia and Reddit.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#14

Post by staticautomatic »

corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

Disagree. The old way of doing SEO blogspam is dead, and good riddance. Well curated, high quality content written by humans, with information and insights you can’t get from LLMs, will reign. Long live curation.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#15

Post by darth_avocado »

joelthelion wrote: post #8

The ones that struggle had pre-existing issues : - quora pivoted from quality content to cheap clickbait - SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it. And so on. In short, quality platforms are fine.

Quora has sucked for a while now. When the second answer on every question is completely unrelated to the question asked, in some weird attempt to make you look up more content on the site, the site starts losing its usefulness.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#16

Post by immibis »

joelthelion wrote: post #8

The ones that struggle had pre-existing issues : - quora pivoted from quality content to cheap clickbait - SO has overbearing moderation. Chatgpt doesn't close your question the second you've submitted it. And so on. In short, quality platforms are fine.

Nor does ChatGPT ban you from the entire network because you answered a Palestine question on the politics sub-section. (Happened to me.)

It's like Stack Exchange doesn't want questions and answers any more, just wants to harvest Google traffic and shows ads. Actual content production is too hard.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#17

Post by whiplash451 »

dimgl wrote: post #3
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

> Content marketing is dead. I mean... good? The quality of search results has gotten increasingly worse over time...

ChapGPT enshitification is only waiting to happen (or happening already) through subtle recommendations for businesses that paid to be “listed” well.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#18

Post by kridsdale1 »

staticautomatic wrote: post #14
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

Disagree. The old way of doing SEO blogspam is dead, and good riddance. Well curated, high quality content written by humans, with information and insights you can’t get from LLMs, will reign. Long live curation.

I sure hope you’re right.

Re: AI is killing some companies, yet others are thriving – let's look at the data

#19

Post by kridsdale1 »

adriand wrote: post #9
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

What are the effective marketing channels for specialized/niche B2B companies these days, now that - presumably - the long tail search result strategy is no longer effective? A friend of mine was telling me that his company was very pleased when they were able to ask ChatGPT "what is the best SaaS for X?" where X = their niche, and their company was the first thing it recommended. It surprised me that this was a thin…

Sponsor relevant podcasts?

Re: AI is killing some companies, yet others are thriving – let's look at the data

#20

Post by immibis »

staticautomatic wrote: post #14
corentin88 wrote: post #2

Content marketing is dead. AI has killed it. One of our main marketing channels was writing SEO-oriented articles on our company’s blog. The traffic has steadily decreased over the last year despite huge efforts. That doesn’t mean SEO is dead though.

Disagree. The old way of doing SEO blogspam is dead, and good riddance. Well curated, high quality content written by humans, with information and insights you can’t get from LLMs, will reign. Long live curation.

Disagree. The new way of doing SEO blogspam, which involves LLMs, is the way forward. Sadly, downvoting this comment won't make it not be true.
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