What I'd love to know is: Assuming the founders pitched this idea for feedback to many people before getting this far, including to friends and family, didn't a single one of those people pull them aside and say: "Wait a minute, maybe stop and think about what you're actually creating here..." Could they find nobody in their circle of advisors who are able to empathize with low paid factory workers or at the very lea…
The article points this out: both come from families owning sweatshop^W factories, so that's the bubble. They probably were applauded by their fathers for the good idea and execution.