Earlier quoted context omitted.
GMail is a good example of HTTPS everywhere. When you embed HTTP elements you can no longer trust their authenticity. If, for example, you load JS into your banking app over HTTP it would be possible for a man in the middle attack to substitute it with a script which could re-write the page or siphon off sensitive data. HTTPS says "We can verify the site you're connecting to and all data transited between it and your…
I know what HTTPS is, I am asking why it matters in this specific context. We're not talking about javascript, we're talking about images. Nobody cares if the images are being sent securely, do they? From a random sampling, it sure doesn't look like very many https sites serve up https images. My current plan for our upcoming site launch is also to serve up images over http, not https. Is there an actual reason not t…
The challenge comes back to the fact that "Secure" in an HTTPS context is an absolute; either everything is loaded over HTTPS and you get a shiny padlock or it's not and you get a red cross (depending on the browser, of course). The browser itself obviously cannot discern what the developer feels should be loaded over a secure channel and what should not nor is there anything in the HTML/HTTP spec to support this (other than HSTS to force HTTPS).
The simple reason not to serve up HTTP content on an HTTPS page is that rightly or wrongly, the browser will tell your users that your site can't be trusted. I understand your point, but that's the implementation you'll find in the browsers of today.
Facebook is definitely a high value target, just ask a Tunisian who was using it early last year: http://www.thetechherald.com/articles/Tunisian-government-ha...
Not having HTTPS everywhere by default (although at least it's now a configurable option) is extremely serious for a site like Facebook. The fallout from governments monitoring political dissidents is just one example, the potential harvesting of personal information (including connections) is another that's closer to home. Remember Firesheep? http://en.wikipedia.org/wiki/Firesheep
Why doesn't Facebook force it everywhere? Perception of processing overhead (although debunked by Google), integration impact with non-HTTPS content (impact on ads has long been claimed as a barrier), re-engineering of one of the world's largest sites, etc. But it's heading in the right direction, Twitter, Facebook and Hotmail, for example have all made positive steps forward, I'm sure we'll see a much greater prevalence of HTTPS as time progresses.