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Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

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Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#51
post #31

Could it just be a badly written search spider? The ad is simply an anchor tag around an image. If you didn't filter it out specifically, you would just "click" it to get to another page.

I was thinking about it too... but then again why don't we hear the same complain from other advertisers?

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#52
post #10

I didn't know Facebook charges businesses for changing the name of Facebook Page. Is this a well known fact?

We tried to change the name of our page from "Hit Tennis 2" to "Hit Tennis". (After releasing Hit Tennis 3, we realized a per version FB page was silly.) We were asked to explain the change and it was denied (as I recall they said it could lead to user confusion). I thought that was a bit picky, but I understand the position of being careful of changing their likes our from underneath users. No mention of having to pay to get our name changed.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#53

Take this with a grain of salt. The "company" has 400 likes. Not exactly GM leaving Facebook (and then quietly returning to Facebook).

I don't see what their number of likes has to do with bots clicking on their ads. If true, Facebook should really have anti-fraud measures in place for this kind of thing already, and if they don't, the size of the company in question has no relevance to that.

timaelliott, I can't respond to your comment so I'm responding to its parent. Your account has been hellbanned as of 9 days ago here: http://news.ycombinator.com/item?id=4272758

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#54
post #32

Please explain to me why a bot would click on ads? (if anyone knows) Is it crawlers crawling Facebook? Are they alleging that facebook is doing it to boost revenues? Their hypothesis seems secure, given that you can't really use the facebook site at all without javascript enabled. More alarming is Facebook holding their name for ransom for the sum of $24,000 a year!

Possibly other advertisers trying to push competitors away from facebook so BigDickPillz Inc can have it all to themselves?

Yes. This used to happen a lot on ad networks, although I personally don't know how pervasive it is now.

The game is as jiggy said. Force competing ad buyers to pay for what appears to be non-productive traffic by forcing ad clicks. Since the real views are dominated by false views, the conversion rate on whatever is being sold appears to be horrible. The competitor goes elsewhere, and the scammer maintains access to artificially cheap ad inventory, since there are fewer bidders.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#55
post #10

I didn't know Facebook charges businesses for changing the name of Facebook Page. Is this a well known fact?

Your name becomes locked after 200 likes: https://www.facebook.com/help/?faq=271607792873806

For the username, everyone (including users) is allowed one name change.

Presumably, Facebook can bypass these seemingly arbitrary limitations, but will essentially charge you for the right to do so (by requiring you to have purchased a certain amount of advertising with them).

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#56
post #49

Copying the text just incase FB decides they don't like it --- Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us…

Happend to us too!! we first thought kissmetrics was wrong, so we built a logger that logged server side requests and a client side code that executes on load of the landing page, and we found that 70% of the server side hits had javascript disabled(or that hit the page and left it before the js executed, which seems improbable for such a large number - 70%).

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#57
post #49

Copying the text just incase FB decides they don't like it --- Hey everyone, we're going to be deleting our Facebook page in the next couple of weeks, but we wanted to explain why before we do. A couple months ago, when we were preparing to launch the new Limited Run, we started to experiment with Facebook ads. Unfortunately, while testing their ad system, we noticed some very strange things. Facebook was charging us…

And here is a screenshot: http://i.imgur.com/4hu66.png

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#59
post #10

I didn't know Facebook charges businesses for changing the name of Facebook Page. Is this a well known fact?

You can change your username (facebook.com/username) once, for free.

https://www.facebook.com/photo.php?fbid=10151098204101337&#3...

After that, it's unclear.

Re: Company withdrawing from Facebook as analytics show 80% of ad clicks from bots

#60

Earlier quoted context omitted.

The OP says that they are not accusing FB of using bots to drive up revenue.

They refused to overtly accuse them, but the subtext seem to argue exactly that.

Which is really taking things too far - if Facebook wanted to generate some revenue with bots then it wouldn't be very difficult for them to write ones that supported JavaScript.
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