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In Week Two, Marissa Mayer Googifies Yahoo

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Re: In Week Two, Marissa Mayer Googifies Yahoo

#92
post #64

Earlier quoted context omitted.

Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. This sounds great, in a handwavy way. In practice though I'd like to hear specifics about what Yahoo could/would offer that Google doesn't already? Search: https://developers.google.com/custom-search/v1/overview Mail: https://developers.google.com/google…

To clarify, here's my thoughts: 0) Embed apps on the frontend: The APIs you mention are good, but they are backend APIs or APIs for customizing (say) maps within a widget on your site. I'm talking about opening up the frontend too. A prosaic way of thinking about it is an App Store for each large Yahoo subdomain, starting with search.yahoo.com but ultimately allowing very deep apps that pull from many Yahoo propertie…

0) Embed apps on the frontend: The APIs you mention are good, but they are backend APIs or APIs for customizing (say) maps within a widget on your site. I'm talking about opening up the frontend too. A prosaic way of thinking about it is an App Store for each large Yahoo subdomain, starting with search.yahoo.com but ultimately allowing very deep apps that pull from many Yahoo properties. Importantly, app installation buttons should be heavily but tastefully promoted: every relevant URL, map result, or email from an app provider should allow a one-click install with ID and billing optionally from Yahoo.

Read that GMail API again - it is designed to do exactly what you are proposing. The section you need to read is https://developers.google.com/google-apps/gmail/#gadgets

Both Yahoo & Google tried this previously with OpenSocial. It bombed badly.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#93

One strategy for Yahoo: Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. Allow developers to monetize in any way they feel like (aside from fraud) and let them link together apps in creative mashups. This links together YQL, Yahoo Pipes, YUI, BOSS, and several other existing Yahoo technologies into Yah…

I don't see the connection you're making with GitHub. Whatever it may be, I'd prefer if Yahoo stays away. I'm against it enough that I would move my paid GitHub account to BitBucket. I understand they're trying to change their reputation, but I still remember how they killed Delicious and see how they've let Flickr bit rot. Let them practice not killing the software they buy before they buy another service I use.

Re: Github, it'd be pretty interesting to allow one click deploys from github.com to a Yahoo app or widget. Millions of engineers would also see the Yahoo logo all day long.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#94
post #90

Earlier quoted context omitted.

I use Yahoo all the time. Here are my complaints (which many yahoo users always complain about in the comment section): -No consistency across sites -They censor a lot of the comments -The comment system never works right -The comment system constantly switches from facebook comments to yahoo comments. -A lot of the services don't work right (like retrieving portfolio data). Sometime it works, other times it does not…

Genuinely curious what keeps you in Y! Mail over GMail. Is it the history of your messages, the familiarity of the system, or something else entirely? The last time I looked at Yahoo's mail, you had to pay to enable IMAP access. Even stranger, it wasn't a recurring fee, but just some one-time deal. Seems to have changed now, at least?

Not all eggs in one basket, etc.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#95
post #92

Earlier quoted context omitted.

To clarify, here's my thoughts: 0) Embed apps on the frontend: The APIs you mention are good, but they are backend APIs or APIs for customizing (say) maps within a widget on your site. I'm talking about opening up the frontend too. A prosaic way of thinking about it is an App Store for each large Yahoo subdomain, starting with search.yahoo.com but ultimately allowing very deep apps that pull from many Yahoo propertie…

0) Embed apps on the frontend: The APIs you mention are good, but they are backend APIs or APIs for customizing (say) maps within a widget on your site. I'm talking about opening up the frontend too. A prosaic way of thinking about it is an App Store for each large Yahoo subdomain, starting with search.yahoo.com but ultimately allowing very deep apps that pull from many Yahoo properties. Importantly, app installation…

Well, if you've tried making a Gmail gadget, it involves unnecessary XML wrangling, many separate pages of documentation, and is nowhere near as simple as it could be. Stripe/Square vs. Paypal show how a good API can transform a category.

Moreover Gmail Gadgets are not heavily promoted nor a profit center for Google, so they are an afterthought. As indirect proof of this, when pg had that recent thread on fixing email, had the Gmail API (+ Gadgets) been a strong API for working with email, people would have brought that up as the obvious solution.

As for OpenSocial, that seemed to me to be big companies banding against Facebook, not actually opening up the web. But we can agree to disagree here.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#96
post #20

At this point, in the year 2012, isn't this just called modern? Sure a decade ago google was the only one doing this. However, aren't most startups/competitive tech companies in the bay area offering free food? If Yahoo wants to compete for talent against the SF startups, facebook, google, etc. It seems like this isn't googley, its just part of the modern benefit package.

None of this is about the food. It never has or will be.

It's all about being appreciated, acknowledged and respected.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#97

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

This is how I see the Yahoo! logo: http://cl.ly/image/0s1D0j13212C The main logo is in Flash, and I block all plugins in Chrome, so all I see is a gray rectangle...

Re: In Week Two, Marissa Mayer Googifies Yahoo

#98

So given all the hubbub lately I decided to visit Yahoo.com for the first time in years. I'm not really Yahoo's target audience, but my second-first impressions are: - That little "Make Yahoo! your homepage" thing that slides down and moves the rest of the content with it has got to go (especially considering there's a "Make Y! your homepage" link RIGHT below it). - Clicking on the dot in the exclamation point still…

This is how I see the Yahoo! logo: http://cl.ly/image/0s1D0j13212C The main logo is in Flash, and I block all plugins in Chrome, so all I see is a gray rectangle...

The yahoo logo is not flash. It is a span with this image: http://l.yimg.com/a/i/ww/met/yahoo_logo_us_061509.png.

What your flashblock is actually blocking is an easter egg where if you click on exclamation point, a sound plays that sings the Yahoo jingle.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#99
post #72
post #64

Earlier quoted context omitted.

Turn Google's strengths into weaknesses by opening up all of Yahoo's products (Search, Mail, Finance, Maps, Sports, News) to developers to be maximally programmable. This sounds great, in a handwavy way. In practice though I'd like to hear specifics about what Yahoo could/would offer that Google doesn't already? Search: https://developers.google.com/custom-search/v1/overview Mail: https://developers.google.com/google…

> Maps: Seriously? I'm not even going to bother linking to the Google Maps API There is a reason many have transitioned to OSM based data and tile hosting services: price. The Google Maps API is no longer the "no-brainer" that it once was among developers.

Google drastically cut back on the price increase. It isn't so bad anymore.

Re: In Week Two, Marissa Mayer Googifies Yahoo

#100
post #36
post #20

At this point, in the year 2012, isn't this just called modern? Sure a decade ago google was the only one doing this. However, aren't most startups/competitive tech companies in the bay area offering free food? If Yahoo wants to compete for talent against the SF startups, facebook, google, etc. It seems like this isn't googley, its just part of the modern benefit package.

A lot of companies don't provide free food, Apple, and Nest to name a couple. Talent won't be attracted by free food, but what it will do is cause the morale to change. People already working there will start getting excited about these new changes. Things become a little more fun. When your employees have a higher morale, they feel better about working harder, and they become more proud about what they're working on…

All hands meetings are morale boosting when they feature Oprah style handouts of fancy schwag. Business status reports, meh.
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